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MAPPING: As the nature of the internet – and of search engines – continues to become more congested and competitive, Many brands are seeking new and exciting ways to reach audiences. For most smaller and local brands, ranking prominently in broad and generalised SERPs is practically impossible. As such, if these brands want to be seen via […]

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.

as referred by Wikipedia.
Search engine results page – Wikipedia