Our Services

Digital Marketing

All the services that are available from SP Digital Marketing are bespoke to every client. By leveraging our services, businesses can effectively reach, connect with and convert their target customers in the digital landscape, ultimately driving growth and success.

Want to Drive More Traffic To Your Business?

What we do: As digital marketers, our achievements include elevating brand recognition, expanding online presence, fostering meaningful interactions with target audiences, driving more visitors to your website, generating valuable leads, increasing sales and conversions, and ultimately, delivering tangible growth and success for any business we serve.

DIGITAL MARKETING what we do - social media marketing and management

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

Brand Design & Strategy

Brand design and strategy are the essential components of building a successful brand identity.

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What is brand design and strategy?
A brand is how people perceive your business when they see or experience it. A brand strategy is an actionable plan that helps you reach long-term business goals (and the right audience) before jumping into the brand design process
What are the 4 elements of brand strategy?
These are the four main brand components that you will need to address when developing your brand strategy. A strong brand requires a strong brand identity, brand image, brand culture, and brand personality
What is a brand strategy framework?
A brand strategy framework is the foundation of any successful branding effort, defining your target audience, your competitive positioning and messaging, and a host of other elements designed to make your brand stand out from the competition.

Social Media Management

Involves overseeing and executing a brands presence on various social media platforms to archives its marketing and communication goals

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Who needs social media management? 

In a nutshell – All businesses need a social media presence and can benefit from adding social media management to their brand strategy.

How do you know if you need social media management? 
These are the 5 main reasons, but sure there will be 100 more.
  1. You need more time for other tasks. …
  2. Consumer inquiries & emails are piling up.
  3. You’re not social media savvy.
  4. You can’t keep up with the updates. …
  5. You recognise social media’s importance & you’re ready to take it to the next level.
What is the most effective social media strategy?
The most powerful social media marketing strategy is remarketing or retargeting. It reminds a user who has shown interest in your product or service to make a purchase or conversion. It also helps with brand visibility

Audience Analytics

By leveraging audience analytics, brands can gain valuable insights into who their customers are, and how they interact with the brand

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Audience analytics involves the collection, analysis, and interpretation of data related to a brand’s target audience.

This data can include demographic information, online behaviour, preferences, interests, and engagement patterns across various channels such as social media, website traffic, email campaigns, and more.

By leveraging audience analytics, brands can gain valuable insights into who their customers are, what they care about, how they interact with the brand, and what influences their purchasing decisions.

These insights inform strategic decisions related to product development, marketing campaigns, content creation, and overall business growth, enabling brands to better tailor their offerings and messages to meet the needs and preferences of their audience.


Search Engine Optimization

Enhancing the website’s relevance, authority, and trustworthiness in the eyes of search engines like Google, Bing, and Yahoo.

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Search engine optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). This involves various techniques and strategies aimed at enhancing the website’s relevance, authority, and trustworthiness in the eyes of search engines like Google, Bing, and Yahoo.

Key components of SEO include:

1. Keyword research: Identifying relevant keywords and phrases that potential customers use when searching for products, services, or information related to the website’s content.

2. On-page optimization: Optimizing individual web pages to include target keywords in strategic locations such as titles, headings, meta descriptions, and body content. This also involves optimizing page load speed, improving mobile responsiveness, and enhancing user experience.

3. Off-page optimization: Building backlinks from reputable and relevant websites to increase the website’s authority and credibility. This can involve outreach, content marketing, social media promotion, and other link-building strategies.

4. Technical SEO: Optimizing the website’s technical aspects, such as site structure, URL structure, XML sitemaps, robots.txt file, schema markup, and website security, to improve crawlability, indexability, and overall performance.

5. Content optimization: Creating high-quality, relevant, and engaging content that satisfies user intent and provides value to the target audience. This includes blog posts, articles, videos, infographics, and other types of content optimized for search engines and user engagement.

By implementing effective SEO strategies, websites can attract more organic traffic, increase visibility in search results, and ultimately drive more leads, conversions, and revenue for the business.


Copywriting & Strategy

Copywriting and strategy go hand in hand to effectively communicate a brands message and to achieve its marketing goals.

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Copywriting is one of the most critical elements of any/and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them

A copywriter creates clear, compelling copy to sell products and educate and engage consumers, flexing persuasive writing muscle on websites, blog posts, press releases, product descriptions, email blasts and sales letters, print ads, banner advertising, newsletters, white papers, PSAs, social media platforms

Copywriting is a critical component of many marketing efforts, including landing page optimization, social media marketing, and more. As a result, it’s vital to ensure your copy is compelling. That means focusing on brand consistency, hitting the right tone, and encouraging your audience to take specific actions.


Workshops & Training

These sessions can cover a range of topics, generating skills and assets for your workplace team, 

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Workshops and training sessions play a crucial role in equipping teams with the knowledge, skills and tools needed to excel in their roles.

These sessions can cover a range of topics, including social media training, WordPress training, understanding Woo-Commerce and so much more.

Generally, these sessions are done online, either one one-on-one or as a small team, giving each member the technical skills they need.

by investing in workshops and training, organisations can boost employee morale, increase production, foster innovation and ultimately achieve their business objectives more effectively.


Website Development

Website development – creating and building websites, ranging from simple static pages to complex dynamic platforms

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Website development encompasses the process of creating and building websites, ranging from simple static pages to complex dynamic platforms with interactive features.

It involves several stages, including planning, design, development, testing, and deployment. Key aspects of website development include user experience (UX) design, ensuring the site is visually appealing, easy to navigate, and optimized for various devices and screen sizes (responsive design).

Additionally, website developers often focus on backend development, which involves coding server-side functionalities and databases, as well as front-end development, which involves coding the user-facing interface using languages like HTML, CSS, and JavaScript.

Continuous maintenance and updates are also essential to ensure the website remains secure, functional, and aligned with the organization’s goals and objectives.


Email Marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a list of subscribers or customers

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Email marketing is a digital marketing strategy that involves sending targeted emails to a list of subscribers or customers to promote products, services, events, or content, as well as nurturing relationships and driving engagement and conversions.

Key components of email marketing include:

1. Building an email list: Growing a permission-based email list of subscribers who have opted in to receive communications from the brand. This can be done through website sign-up forms, lead magnets, social media promotions, and other methods.

2. Segmentation: Dividing the email list into smaller segments based on demographics, interests, behaviour, purchase history, or other criteria to deliver more personalized and relevant content to each group.

3. Content creation: Creating compelling and valuable email content, including promotional offers, product announcements, educational resources, newsletters, event invitations, and more, tailored to the needs and preferences of each segment.

4. Design and branding: Designing visually appealing and mobile-responsive email templates that reflect the brand’s identity and message, incorporating engaging visuals, clear calls-to-action (CTAs), and relevant branding elements.

5. Automation: Implementing email automation workflows to send targeted and timely emails based on triggers such as user actions, milestones, or time intervals. This can include welcome emails, abandoned cart reminders, re-engagement campaigns, and drip email sequences.

6. Testing and optimization: Continuously testing different elements of email campaigns, including subject lines, content, CTAs, sender names, timing, and frequency, to optimize performance and improve open rates, click-through rates, and conversions.

7. Analytics and tracking: Monitoring key email metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to evaluate campaign effectiveness, identify trends, and make data-driven decisions to optimize future campaigns.

Overall, email marketing is a powerful tool for building and nurturing relationships with prospects and customers, driving traffic and sales, and maximizing the ROI of digital marketing efforts.


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